Tuesday, January 3, 2012

My big brother is very protective of me

So, even though the semester ended, this project is scholastically over, and I definitely reaped my just rewards for this project, I have grown to like my random musings about my favorite imprint, so I will most likely end up posting from time to time.


Publishers Weekly posted this today.

It makes me think about how this reflects on the actions that HarperCollins is willing to take when it comes to protecting their contracts and content.

Avon, meet your ruggedly handsome English lord:



"Harper Charges Open Road with Infringement in E-Release of 'Julie of the Wolves'




The day before most of publishing shut down for the holiday break, HarperCollins filed a copyright infringement lawsuit December 23 against Open Road Integrated Media over Open Road’s publication of the e-book edition of Jean Craighead George’s bestselling and award-winning children’s book Julie of the Wolves. The suit charges that HC’s contract with George, signed in 1971, gives it the right to be the exclusive publisher of Wolves, “in book form,” including via “computer, computer-stored, mechanical or other electronic means now known or hereafter invented.”

The suit states that Open Road has copied into electronic format the text of Wolves to sell as an e-book in violation of HC's contract. The complaint further states that “Open Road seeks to publish Julie of the Wolves in electronic format — as opposed to paper format — fails to legitimize its conduct. The rights that HarperCollins acquired from George plainly encompass such electronic means of distribution, which is but a technology-enabled variant for how consumers can read the Work. Open Road's unlawful exploitation of those rights is directly competitive with sales of the Work in paper format and HarperCollins' own plans to publish Julie of the Wolves as an e-book.”

The complaint noted that Open is looking to take advantage of the promotional work HC has done for Wolves. which has sold 3.8 million copies since its publication. According to the complaint, HC spent $70 million in fiscal 2011 to promote its all of its works and produced 166 bestsellers. The e-book version of Wolves will not only cash in on all the publicity that HC had generated for Wolves but will compete directly with the sale of the the print editions, HC said.

The complaint also looks to explain what it calls the “stated limitation of paragraph 20” of its contract — that HarperCollins must seek George's consent to license rights in the Work enumerated in that paragraph — by explaining that the clause “does not grant George or any third party the right to publish the Work as an e-book, a right that instead belongs exclusively to HarperCollins.”

HC is seeking an injunction preventing Open Road from releasing additional copies of Wolves as well as the destruction of copies.

An Open Road spokesperson issued the followed statement in response to the complaint: "While we have not seen the complaint and therefore cannot comment, Open Road has been granted the ebook rights by the author and is confident that the HarperCollins claim is without merit."

In a prepared statement, HC spokesperson Eric Crum said: “HarperCollins Publishers believes in protecting its exclusive rights. Our contract with Jean Craighead George, the author of Julie of the Wolves, grants us the exclusive digital rights to the book, and Open Road’s e-book edition violates our rights. We intend to take all appropriate steps to protect our exclusive rights under copyright against infringement, in this case and in any instances that might occur in the future.”"

Monday, December 5, 2011

Until we meet again...

As stated in my And they lived... post, the reason I chose to track Avon, An imprint of HarperCollins is because of the 14 year love affair I have been having with romance novels. Sometimes, rather than debating politics and policies, I just like to get lost in the fantasy of a happy ending because it gives me break from my cynicism and critical thinking and the general sadness of the world.

When I chose Avon as the publisher I would track, I had no initial expectations because, before this assignment, I had never given much thought to what publishers actually do on a weekly basis, other than acquiring manuscripts and publishing books. And that was the most exciting part about this endeavor, I would actually get a more clear idea of how a publishing company operates on a daily basis, how they interact and connect with their customers, and what strides they are making in the publishing industry. However, after much thought, I came up the the following list of things I would track on Avon throughout the semester.
 
Things to be tracked
·         Social Media usage
·         News
·         Sales/Marketing trends
·         Avon IMPULSE – the Avon’s digital imprint

I was quite delighted to find out that Avon was making strides in the digital publishing industry, not simply because they produced e-books, as many other publishers also do, but because they took the initiative to create an entirely digital imprint called Impulse. Impulse was announced in press release on March 07, 2011, and Avon has been campaigning ever since to get the word out about the new imprint, as a means to not only gain revenue from e-book sales but also as a means to acquire new manuscripts. Just recently, Avon launched a Facebook campaign for the release of the first title from Impulse, which was accompanied by a detailed press release on October 18, 2011. The lucky author was Carla Swafford, and the name of the title is Circle of Desire, which was released both in e-book format and print, October 18, 2011 and November 8, 2011 respectively. As for Avon's backlisted titles, if you would like to carry your favorite novel with you at all times without having to worry about the physicality of the book and the size of your purse, Avon's website has its own eBookstore. The eBookstore is the proverbial one-stop-shop. Customers can search for Avon titles, by title, author, or category, and each book is accompanied by a synopsis of the title, what formats it is currently available in, i.e. mass market paperback, EPUB, etc., and the retailers (with active links) that carry the title.

Significant Events


Marketing
Social media is the main marketing tool of Avon, particularly Facebook and Twitter. Avon's Facebook wall and Twitter feeds are constantly aflutter with the release dates of titles, the endorsements of blogs that endorse Avon, such as Smart B*tches, Trashy Books, prizes, sweepstakes, sales, and giveaways. Perhaps the most significant marketing campaign came in the form of free book chapters for fan likes on Facebook. As discussed in Their eyes met across the crowed market place..., for every goal that is met, as far as the amount of fans that like the Avon Facebook page, a new chapter of a book is released for free to the fans of the page. This struck me as very ingenious because, not only are they attracting potential customers, they are also broadening their audience. With such a broad audience, Avon takes advantage of its large fan base implementing a new program: DNADiscover New Authors.  As explained in It's written in our DNA , Avon's new program aims to help readers Discover New Authors and to help new authors get discovered by readers.

Giveaways
All semester long, giveaways have proven to be a tried and true way to keep fans coming back for more and attracting new fans. Here are two of the most buzzed about and extremely successful giveaways that Avon has had, taken from With you, everyday is Christmas!:

Beginning November 3, 2011: Introducing Avon's Book-a-Day Giveaway!
Posted, five days a week, on Avon's Facebook wall, fans are given
a link to a standard Google Docs survey form, which requires
the standard giveaway information: name, address,
subscription to the news letter, and
submit.



Announced on November 9, 2011: Veterans' Day Giveway!
"Mark your calendars: at 11 am on 11.11.11,
Avon will do eleven hourly giveaways --
eleven lucky readers will win
eleven books apiece!
That will be open
to US and
Canada."


Writing Contest
Avon very rarely does writing contests but when they did two months ago, they really gave the winner something worth winning:

"CONGRATULATIONS TO DARLENE PANZERA! Her novella, 'The Bet' won Avon, An Imprint of HarperCollins Publishers' writing contest, and will be published in July 2012, as part of Debbie Macomber's FAMILY AFFAIR!

Awards
With so many exceptional writers on their roster, it's no surprise that Avon had an eventful awards season. Here a few of the awards that Avon's authors have received thus far:


Library Journal, Best Books 2011: Romance: Silk is For Seduction by Loretta Chase, When Beauty Tamed the Beast by Eloisa James, and Call Me Irresistible by Susan Elizabeth Phillips.

GraveTells PNR News & Reviews: GraveTells' October 2011 Reviewer's Choice award - Ecstasy Untamed by Pamela Palmer.

Avon also has numerous Goodreads Choice Awards 2011 nominations including Susan Elizabeth Phillips, Eloisa James, Julia Quinn, Jeaniene


Trends

Perhaps the most significant trend the I have observed over the course of this project is that Avon does 95% of its marketing is done through social media. Everything you need to know about the latest titles, deals, and new authors can all be found on Avon's website and Facebook page. Because of this one-stop-shop mentality, you are never more than one click away from find out what's new with authors, titles, contests, giveaways, and deals. Take Avon's Facebook page for example, even if you're not a fan or Facebook user, you can still check out their EBook Deals! section, which has deals ranging from $.99 t $4.99. The other 5% of marketing comes in the form of Avon's newsletter From the Heart, which is a standard news letter that features new titles and information about the authors.


Comparison

 While tracking Avon, I got curious as to what other romance publishers were doing to keep up with the digital times, and for the most part, other romance publishers such as Harlequin, Brava, and Berkley Sensation all have books available in e-book formatting and makes links for purchasing available at their respective websites but that's where the similarities to what Avon is doing ends. Upon further investigation of these other romance publishing websites, it was quite obvious that they are not putting forth as much effort as Avon is as far as social media networking, marketing, and advertising is concerned. With the exception of Harlequin, these other romance imprints do not even have a Facebook page. Similarly, even though Harlequin has a Facebook page, the page isn't nearly as aflutter with interaction between the publisher and the readers as far as contests, prizes, giveaways, and deals are concerned. Over the course of this project, it has become apparent that  these other romance imprints need to make more of an effort to connect with their readers through social medias because, not only does it provide a valuable source of customer-publisher networking, Facebook is a vast source of free marketing and advertising.



Prospects
Avon seems to be traveling down a prosperous path because they have really come to recognized and utilize the vast resources that social media can offer a publishing company. They keep their fans coming back for more by enticing them with giveaways and deals and insider information about their titles. As far as their digital imprint, Impulse, is concerned, Avon is definitely blazing the romance publishing trail by taking such a bold step towards embracing the digital publishing age and industry. However, an imprint such as this begs the question, how is the role of the literary agent and the acquisitions editor affected by this phenomena? Will the role of the literary agent be diminished? Will the acquisitions editor be seen in a different role, as the actual act of acquiring manuscripts will be delegated to a computer system? These questions can only be answered in time. And I look forward to witnessing and reporting it.









Friday, November 25, 2011

It's written in our DNA

Avon's new program to help readers Discover New Authors and to help new authors get discovered by readers.


Taken from an October 7th, 2011 Avon Romance Blog entry by Esi Sogah:


"Discover New Authors–Avon’s DNA
By: Esi Sogah
October 07, 2011



Avon’s fantastic authors are what’s made us such a trusted name in romance. We know you have your favorites, but with only so many hours in the day, you can’t possibly have gotten to everyone. That’s why we’re offering you a chance to Discover New (to you!) Authors. These books are Avon’s DNA (see what we did there?)–the heart and soul of Avon. Each month, you’ll have a chance to check out a great author’s early work at terrific prices. Happy reading!"

NovemberA Groom of One’s Own by Maya Rodale
A Groom of One's Own



OctoberDead Girls Are Easy by Terri Garey
Dead Girls Are Easy

Sunday, November 20, 2011

Let me announce us, officially

As reported on the November 9th, 2011 entry, With you, everyday is Christmas!,  congratulations were due to Darlene Panzera because  "her novella, 'The Bet' won Avon, An Imprint of HarperCollins Publishers' writing contest, and will be published in July 2012, as part of Debbie Macomber's FAMILY AFFAIR!"

Well here's the official announcement by HarperCollins:




Date: 11/18/2011
Author: Pam Spengler-Jaffee
Subject: Aspiring Author Wins Writing Contest

Contact:
Pam Spengler-Jaffee
212.207.7495
Pam.Jaffee@harpercollins.com


The Bet That Really Paid Off:

Aspiring Author Wins Writing Contest, will be Published in July 2012 Novel Headlined by #1 New York Times Bestselling Author Debbie Macomber

Avon Books Will Publish “The Bet” by Darlene Panzera as part of Debbie Macomber’s “Family Affair”

FOR IMMEDIATE RELEASE NEW YORK, NY, November18, 2011 – Christmas came early for aspiring author Darlene Panzera: just in time for the holidays, Panzera learned that a veritable angel, in the form of #1 New York Times bestselling author Debbie Macomber, has selected Darlene’s novella, “The Bet,” to be published in the July 2012 edition of Macomber’s heartwarming book, Family Affair . Darlene is one of hundreds of unpublished authors who participated in Avon Books’ “Make Your Dreams Come True” writing contest, offering all those who participated the chance to win a golden ticket – the chance to be published alongside one of the most important authors in modern literature.

Avon vice president and executive editor Lucia Macro was tasked with selecting the top three entries for Macomber to judge. The choice was difficult: all of the entries were excellent and eminently worthy of publication. Macro says, “Each time I started reading one of the submissions, I felt like I was opening a present. And, believe me, making the decision for the final three wasn’t easy. I was truly impressed by the quality of so many of the stories, and that’s a testament to the talented writers who took the chance and entered.”

The finalists included “The Bet” by Panzera; “Miss Chance” by Cheryl Johnson and “Where There’s Smoke” by Amy Mullins. The manuscripts were delivered anonymously to Macomber, who read them without knowing who the entrants were, and what stories they wrote. The bestselling author says that she selected “The Bet” because it seemed like a good companion to her own story, Family Affair . Macomber says, “I read ‘The Bet’ with delight and found myself smiling at this classic romance many times. It was a pleasure to read; light-hearted and uplifting. The author shows a great deal of promise and I expect to see many more stories come from her.”

To Panzera, entering in this contest was truly a bet that paid off. In addition to winning a $500 cash prize, the opportunity to have her story on bookshelves (and e-bookshelves), packaged with a beloved Macomber tale, is something she’d never even dreamed would happen to her. Panzera, who graduated from the Writer's Digest Advanced Novel Writing School and The Christian Writer's Guild apprentice writing program, says that she spent six years trying to get her manuscripts published. “The dream to be a published author has been there inside me for a lifetime. When I found out I won Debbie Macomber's "Make Your Dreams Come True" contest I couldn't believe it. I still can't!” Panzera will admit, like most aspiring authors, that her family has had more than their share of burnt dinners while she struggled to find the right words to put on paper. But, like Macomber, Panzera takes faith in hard work and perseverance. “If you work hard to improve your craft, connect with other writers, and believe in yourself, dreams can come true.” For more information about this fresh new voice, visit her website, www.darlenepanzera.com.

In talking about the results of the “Make Your Dream Come True” writing contest, an unparalleled opportunity generously afforded by Debbie Macomber to aspiring authors looking to break into publishing, Macro concludes, “This has been such a delightful experience for us here at Avon Books. Congratulations to the finalists and thank you so much to everyone who took the time to enter. And a special personal thank you to Debbie Macomber. I truly appreciate her gracious and always-generous support for ‘unknown’ talent.”

The paperback and e-book edition of Family Affair (ISBN 9780061997136: $6.99; on-sale 6/26/12), which includes “The Bet,” will be available everywhere books are sold July 2012 from Avon Books.

About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.

# # #

Friday, November 18, 2011

One gown is not going to be enough for the season!

Exciting News! More awards for Avon! This time from industrial review giant Library Journal!

And the winners are, for Best Books 2011: Romance:


Silk Is For Seduction
Silk is For Seduction by Loretta Chase



When Beauty Tamed the Beast
When Beauty Tamed the Beast by  Eloisa James



Call Me Irresistible
Call Me Irresistible by  Susan Elizabeth Phillips


 CONGRATS LADIES & AVON!

Thursday, November 17, 2011

So, here is how The Lunch Break Protest went...

Emily Witt, of The New York Observer, follow up on the HarperCollins Union Rally:


HarperCollins Union Rally: Rain, Speeches and Pizza at Bookish Protest

They won't be relegated to the margins!


The scene at a union rally today in front of book publisher HarperCollins was sodden but cheerful, as HarperCollins employees donned blue ponchos with the gold UAW logo and gathered to protest stalled contract negotiations with their employer. Carrying signs that read “Thousands of Children’s Books Can’t Be Wrong: Learn to Share” and “What Stinks Worse, Dirty Diapers or Reducing Maternity Leave?” HarperCollins employees expressed love for their jobs but dismay at the prospect of no more guaranteed raises, reduced seniority protections, restrictions on vacation time, higher health care costs and shortened maternity leave. These concerns have resulted in a standoff between HarperCollins’s management and UAW Local 2110 that is now almost a year old.

HarperCollins is owned by Rupert Murdoch’s News Corporation (“one of the largest media corporations on Earth” was a frequent qualifier) and Rupe served as a useful villain for the assembled employees and their allies. “If HarperCollins were not a profitable business, News Corp. would not have purchased them 20 years ago and they would not continue as our parent company to this day,” said Dale Rohrbaugh, a production editor who has worked on books such as the mega-bestselling Pinheads and Patriots by conservative pundit Bill O’Reilly. As she addressed the crowd, a passing delivery truck honked in solidarity.

“They seem to think that because we’re in an industry staffed by passionate people who are invested in our work that we can eke a living off of our emotional satisfaction and not share in the profits that we workers help create and that so benefit the executives and stockholders invested in our company,” she said.

Such was the frustration of employees that they even brought up the competition. “We’re smaller than Random House and we have more bestsellers,” said Jessica Berg, who works as a senior production editor in the children’s division. “But our starting salaries trail thousands of dollars behind salaries at Random House.” HarperCollins employees also do not receive the week off between Christmas and New Year’s, a traditional industry holiday when printers go dark.

“I’m going to come right out and say it: I love HarperCollins,” said Doug Johnson, an assistant production editor in the adult trade editorial department. “I want to see HarperCollins succeed,” he said, “but I don’t want that success to come at the expense of all of us.”

The employees were joined by state senator Liz Kreuger, state assembly member Dick Gottfried, UAW regional director Julie Kushner and representatives from the offices of City Comptroller John C. Liu and Council Speaker Christine Quinn.

Erin Crum, a spokesperson with HarperCollins, had no comment on the rally. Last week she said, “We are committed to bargaining in good faith, and trying to reach a fair agreement with the union.”

The rally concluded with a pizza lunch.

Tuesday, November 15, 2011

You can find romance anywhere, even in politics.

This just in from Emily Witt of The New York Observer:


Occupy Book Publishing! HarperCollins, This Means You

There’s a flier going around at Occupy Wall Street events in recent days. “UNION RALLY,” it reads. “HARPERCOLLINS BOOK PUBLISHERS.” Yep, on Wednesday, Nov. 16, employees of HarperCollins and their supporters will rally during the lunch hour to protest the elimination of guaranteed wage increases, the rising cost of health benefits and other issues.

“HarperCollins is a highly profitable commercial publisher and is owned by RUPERT MURDOCH, poster child for the 1%’s greed,” the flier explains.





And because the flyer wasn't enough, Witt further reported:


Occupy HarperCollins Seeking Support from HarperCollins Authors

A tipster has forwarded us an e-mail that HarperCollins’s union, Local 2110 of the UAW, has been sending to writers who have published books with the company, asking the writers to sign an open letter of support. As we reported earlier, a protest at HarperCollins has been announced for next Wednesday. The e-mail, which we publish below the jump, requests support from authors in ongoing contract negotiations. Our tipster called the experience “slightly awkward.”
The contract dispute at the company predates Occupy Wall Street, but appears to be benefiting from its energy. “Essentially we have been in negotiations with them for over a year,” Eden Schulz, recording secretary at the union, told The Observer. She added that HarperCollins has been unwilling to cooperate with the union despite healthy profits. “They’re really lowballing us on wages, asking for increases in healthcare costs and trying to gut our seniority protection for our employees.”
She said that Local 2110 represents “everyone from editorial assistants to designers” at the publishing house. It also represents workers at the nearby Museum of Modern Art, which has also seen protests recently. Ms. Schulz said she hopes workers from MoMA will join HarperCollins picketers next week.
A request for comment from HarperCollins was not immediately returned. Update: Erin Crum, a spokesperson for HarperCollins, e-mailed us the following comment:
HarperCollins is currently negotiating its labor contract with the United Auto Workers (UAW), Local 2110. We are offering a very fair and competitive package, one that will continue to make HarperCollins a great place to work for all our employees. We are committed to bargaining in good faith, and trying to reach a fair agreement with the union. Because HarperCollins believes it should only bargain with the union at the negotiating table, and not in the press, we are not able to provide additional details at this time.
Here is the full text of the e-mail the union has been sending to HarperCollins authors.
Dear HarperCollins Author:
As you are no doubt aware, the publishing process involves a great
number of people with unique areas of specialization, each of whom
plays a vital role in ensuring that your book is given the best
possible treatment and chance for success. At HarperCollins, many of
those people are covered under a collective bargaining agreement and
represented as part of union Local 2110, UAW. Employees of
HarperCollins have been represented by this union since the 1940s, and
its members may be found in every department, from editorial,
marketing, and design to production and publicity. Every book
published by HarperCollins benefits immensely from our talent and
professionalism.

However, our union is currently facing the greatest threat in its history.
HarperCollins and its parent company, News Corporation, are insisting
that we accept a devastating array of concessions. Under management’s
proposed revisions to the contract:
· Yearly guaranteed raises would be eliminated, leaving all
wage increases wholly at management’s discretion. Furthermore, the
obligation that HarperCollins spend a certain percentage of the
payroll on raises would be eliminated. With salaries starting at
just $30,000 and a median salary of just $41,000, we depend on
receiving regular increases just to survive from paycheck to paycheck.
· HarperCollins increased the cost of employee contributions
to our health care premiums by half this year. This hurts all
HarperCollins employees, but because of the regressive formula the
Company uses to determine each employee’s monthly contribution,
employees on the lower end of the salary scale pay a far greater
proportion of our income for health benefits then the best-compensated
HarperCollins employees in management.
· All seniority protections would be drastically reduced, as
well as all obligations to notify employees of layoffs, leaving
HarperCollins with wide leeway to eliminate any employee at any time,
with no notice, for any reason—even if that person had spent their
entire working life with the company.
· Union members would be required to accept a whole host of
changes to their working conditions, including reduced maternity
leave, lower raises upon promotions, and restrictions on the use of
vacation time.
HarperCollins, by its own admission, continues to make a substantial
profit. Sadly, publishing professionals do not make much money, but
HarperCollins’s employees receive some of the lowest salaries in the
entire industry. Taken as a whole, the above contract proposals
represent an attack on working people by one of the world’s most
profitable media companies. We love the work that we do for the
company but ask simply for fair and reasonable conditions. As an
esteemed author, we urge you to sign our open letter of support. For
more information, or to find out additional ways to show your support,
please contact Eden Schulz at our union office at
212-387-0220 oredenschulz@2110uaw.org.

Sincerely,
The Unionized Employees of HarperCollins Publishers, Local 2110, UAW



Tomorrow is the big day! So, we'll see what happens next.